Live Streaming Banner Ads

April 12, 2011 12 Comments


Companies are making more and better use of live streaming technology every day, opening the door, and opening the bandwidth, for everyone. As proof of this, Nordic company Novozymes published its annual report with a live streaming video banner ad on top. The idea was to spend less money on banner ads and spend less money too. They thought there might be a reduced return in terms of visitors, but instead they got a lot more bang for their buck, so to speak.

The technology was supplied by digital marketing company Adform in cooperation with streaming company Qbrick Denmark, and the marketing results were spectacularly positive. The innovative campaign setup, with over 158,000 unique frames, contributed greatly to the dramatic increase in the number of visitors to Novozymes’ annual report site compared to last year, despite having a smaller budget this year. At the same time, the live streaming banner attracted significantly more attention than a traditional banner and resulted in a click rate that was 70% up on last year!

“We want to make the world aware of how our biological solutions can replace oil-based products in everything from petrol to washing powder, and help the world’s industries to make more and better products out of fewer raw materials,” explains Kirsten Laugesen, Corporate Media Manager at Novozymes. “And we want to communicate this message in an innovative way. The new banners attracted a great many more visitors to our annual report site this year than last, despite our basic premise of fewer banner views and a smaller budget.”


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12 Responses to “Live Streaming Banner Ads”

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