Live Streaming Toronto Blue Jays Games

Canadian cable and mobile giant Rogers Communications has a plan to bring live streaming MLB action straight to its customers via its telecommunications network.

There simply is no substitute for watching all the action baseball action happen live, but for fans who are unable to make it to a television, or those who don’t have access to the live program, they can now tune in to the live streaming video feed instead.

Toronto-based Rogers, which owns and runs the Toronto Blue Jays team out of its Rogers Centre stadium, said Rogers Sportsnet coverage of the TV games will be made available on its Rogers On Demand Online – the media group’s answer to Netflix Canada — and on its Rogers on Demand Mobile subscription service.

The same online and mobile video services will also from August 8 live stream Sportsnet coverage of the 2011 Rogers Cup tennis tournament from Toronto.

The live streaming of pro baseball and tennis matches is the latest revamp of the Sports brand, which includes a launch of a Sportsnet magazine, a relaunch of its FAN sports radio stations in Toronto and Calgary as Sportsnet Radio, and the recent acquisition of the Setanta Sports Canada cable channel, to be rebranded this Fall as Sportsnet World.

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