NBA League Pass Wants To Grow Online


NBA games streaming online are among the most popular web streaming shows on the internet, but they are not going to settle for number. Clearly, they want world domination. The National Basketball Associaition said this past season was its most popular season yet both online and on traditional television. Now they are branching out to the social media network, expanding game offers and even more streaming video. Who knows what might be coming next for NBA fans, but you can bet it will be something….

The increased popularity of NBA content on the Internet has come as ratings for professional basketball on TV in the U.S. have risen too. Games were up 38% from last season on ABC, up 28% on ESPN and up 42% on TNT, with each network having their most-viewed NBA regular season ever, Acunto said.

NBA Commissioner David Stern said the higher TV viewership and increased traffic via new-media paths on the Internet is the result of the NBA being open to embracing technology in its earlier stages.

“You can track with precision the way our fans stay connected to us,” Stern said. “When there are a billion downloads of streams of highlights from NBA.com, when players in the NBA have 50 million ‘likes’ on Facebook and probably another 400 million YouTube views, then you know that this whole community is there. And community, that is a key aspect of the Internet.


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3 Responses to “NBA League Pass Wants To Grow Online”

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  1. » Spring Creek Group :: Blog – The NBA: Fast Breaking towards a Social Media Empire - April 26, 2011

    […] Commissioner David Stern attributes these numbers to the NBA’s embracing of social media in its early stages. “You can track with precision […]